What is your Privacy Policy?

This Website with the URL www.dhirago.com ("Website/Site") is operated by Dhirago Fashion Private Limited ("We/Our/Us"). We are committed to protecting and respecting your privacy. We collect your personal information and process your personal data in accordance with applicable law in India relating to the processing of personal data. Please read the following carefully to understand how we use your personal data.

When you interact with us, whether this be online via the Website or in-person at our or our franchisee owned stores, we may require you to provide us certain information which is essential for us to manage your registration as a user, to enable and manage your purchase of products, to respond to your queries for customer service and for processing returns. We may also seek certain other information which we use for marketing communications, to enable your participation in loyalty and rewards programs, and for analytics which we use to improve our products and services, and our platforms and operations. You will have an option to not provide us this information, or to opt out of marketing communications and rewards programs.

We may collect data such as your name, address, telephone number, age, gender, birth date and anniversaries, browsing and visit patterns, purchase patterns and history, hobbies, details of friends and acquaintances.

Some of this data is essential for us to collect in order to provide you with our products and services; for instance, personal data such as your name, address, phone number and email id, is used to register you as a user on our online platforms or in-store, to enable your purchase of our products, maintain your purchase history, respond to your queries, provide customer service, manage returns and exchanges, and to enable us to comply with our legal obligations. We may also communicate with you over telephone, SMS, or email for such purposes.

Other data may be optional, which you will be made aware of in relation to the activity for which we collect it. These aspects are elaborated below. Such activity may include among others, promotional activity for providing you information about our products including new products, sending you newsletters, enabling your participation in loyalty and rewards programs, greeting you on special days such as birthdays and anniversaries and providing special discounts, informing you about season-end and other sales. For these purposes also, we may communicate with you over telephone, SMS or email.

We may use certain data such as your browsing and purchase history, purchase patterns, gender, age, income, etc for analytics to be able to customize our marketing and promotional activities, to improve our products and services and also to improve user experience when shopping at our stores or via the Website.

If you intend to unsubscribe from communications towards marketing and promotional activity, please write to the Grievance Officer on the communication address provided herein. Where we communicate with you over email, the email will also have an option to unsubscribe from such communications.

Data so collected by us is stored on secure servers provided by third parties and we ensure through contractual obligations with them that they take reasonable precautions in accordance with applicable laws to ensure that this information is kept in a secure fashion. However, any loss of data by the third parties is not our liability and in the eventuality it happens we will inform you accordingly via your registered email address within 48 hours of us being notified by such third party.

You are responsible to ensure that the data you provide to us is accurate and not misleading. You must also keep it up to date and inform us of changes where necessary for us to fulfil our obligations to you.

Your actual order details may be stored with us and you may access this information by logging into your account on the website. Here you can view the details of your orders that have been completed, those which are open and those which are shortly to be dispatched and administer your address details, bank details and any newsletter to which you may have subscribed. You are responsible for the security of your login credentials including passwords and we cannot assume liability for any misuse of these.

In relation to payment processing, we do not receive nor store any information with respect to your financial instruments such as credit cards, debit cards, bank details, etc, except in the manner prescribed under applicable law. For non-cash payments at stores and online payments, payments are processed using a number of participants who operate in accordance with applicable applicable to such processing operations and they make decisions about the collection and processing of your personal and financial data. We do not receive nor store your payment instrument data such as credit card or banking data with any of our vendors, staff or personnel.

If you are under 18 years of age, you may only use Our Website with the consent of your parent or legal guardian.

We may make changes to this policy from time to time. Where we do so, we will change the "Last Updated" date above and may also post a notice on our websites for a period of time to notify you of such changes. Your continued use of our services after such changes have been published to our services will constitute your acceptance of such revised policy.